Ariston - Inside The Washing Machine Project

To announce the launch of Ariston’s new range of washing machines and let people experience what it feels like to be inside a washing machine, we designed a giant walk-in washing machine installation – complete with video projection, vibrating floors, jets of water and bubbles. The installation which welcomed over 10,000 people, let people experience something that is part of their daily routine from a whole new angle.

 

Ariston - Inside The Washing Machine Project 

Advertising Agency: Draftfcb+ Shimoni Finkelstein Barki, Tel Aviv, israel

Executive Creative Director: Kobi Barki

Creative Director: Ori Ganot, Reuven Givati

Art Director: Liat Tsur

Copywriter: Eitan Glass

Industrial Designer: Reuven Givati

Group Account Director: Yosefa Galante

Account Supervisor: Michal Sever

Account Manager: Maayan Savion

Producer: Eti Naaman

Producer: Boaz Meiri

Film Director,Cameraman: Benny Mali

Post Production: Bunker LTD

Sound Design: Signal Music

Date of release: April 2011